Majid Al Futtaim, the future of F&B mall experiences within the UAE.
Majid Al Futtaim’s digital ecosystem enhances customer experiences in the food and beverage sector through an integrated platform that streamlines service delivery, reduces wait times, and leverages data to personalize interactions.
Majid Al Futtaim: pushing the boundaries of customer experiences by leveraging geofencing and proximity technology.
Storyboarding
The storyboard section outlines the user journey through Majid’s digital ecosystem, illustrating key touchpoints such as customer interactions with the mobile app and POS system. It highlights user emotions and pain points at each stage, emphasizing the need for seamless integration and personalized experiences. The visuals capture how the digital solutions aim to enhance service delivery, reduce wait times, and improve customer satisfaction.
Founded:
2024
Industry:
Software Development
Headquarters
Singapore
Scope of work:
Brand Creation, Brand Production, Brand Guidelines, Brand Voice, Brand Strategy, Strategic Growth, Custom Fonts
Customer native application: physical and digital experience.
A fluid and personalized native app experience that operates alongside a users journey, from online ordering to arrive at the cinema. The experiences ensures users are not held up in queues and is interlinked to staff POS systems, ensuring everything is prepared and organised before a user arrives at the cinema. Emergency F&B orders directly delivered to a users seat also available through the application.
POS: Automated Order Priority
Majid’s intelligent POS system is able to take advantage of internal data and make a decision on which orders should take priority, allowing front-line staff to deliver exceptional customer service.
POS: Leveraging customer and sales data
Leveraging customer and forecast data, front-line staff can review common items bought from customers in order to suggest and upsell, whilst simultaneously allowing staff to ask how the users experience was last time they visited - allowing customers to feel appreciated and remembered for their continued loyalty.
Yield management: Real-time data, simplified for informed buyer decisions.
Majid’s yield management system provides comprehensive and simplified real-time data, empowering internal buyers to adjust accordingly and plan ahead based on current and forecasted data. This system is built for speed and ease of use, as well as creating a smooth and enjoyable experience.
Yield management: Stock control and menu development.
Majid’s yield management system offers full control over stock, seamlessly linked with suppliers for efficient inventory management. It also allows for the creation of menu concepts that align with movie releases, enhancing customer experiences and driving sales during cinematic events.
This digital ecosystem exemplifies how innovative design can transform customer experiences in the food and beverage sector, creating seamless interactions that elevate service delivery and enhance brand loyalty.
Awards and recongition
MENA Awards
in 2022, Majid Al Futtaim was recognized at the MENA Shopping Centre and Retailer Awards, receiving an impressive seven gold and twelve silver awards.
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