Realm, the future of technology recruitment and corporate well- being.
Realm pioneers comprehensive recruitment solutions and corporate well-being, enhancing talent acquisition and retention across Saudi Arabia and the GCC.
Recruitment and employee welfare: supporting international employee transitions, reducing churn and boosting employee satisfaction and well-being.
Realm introduction
Realm embodies a celebration of Saudi Arabia’s ambition and growth, seamlessly blending its rich cultural heritage with a forward-looking technological vision. By prioritizing employee welfare and engagement, Realm seeks to transform the recruitment landscape, creating meaningful connections between talent and opportunity. This innovative approach not only aims to reduce employee turnover but also fosters a vibrant workforce that aligns with the region’s dynamic evolution. As we navigate the unique landscape of Saudi Arabia, Realm aspires to connect deeply with the local community, driving both individual and collective success.
Founded:
2024
Industry:
Software Development
Headquarters
Singapore
Scope of work:
Brand Creation, Brand Production, Brand Guidelines, Brand Voice, Brand Strategy, Strategic Growth, Custom Fonts
Brand ideation
For Realm’s brand identity, we focused on a strong technological connection that reflects a modern recruitment company with creative flair. Our goal was to resonate with Saudi culture without being overtly tied to specific symbols. Inspired by the Kingdom Centre Tower, we incorporated its silhouette into our logo design. This also influenced a custom font, ensuring Realm’s distinctiveness while visually aligning with the logo.
Brand identity
The brand identity for Realm connects to Saudi Arabia’s spirit of ambition and growth. A vibrant, modern green symbolizes diversity and progress, inspired by the country’s national colors. The high-fidelity branding, encompassing the logo and custom font, reflects luxury akin to premium car brands and the elegance of the Kingdom Centre Tower. Various logo orientations—horizontal, vertical, and adaptable for light and dark settings—ensure versatility across applications.
Supporting font
Alliance No. 1 is a modern and professional font ideal for Realm, a forward-thinking recruitment company. Its clean lines reflect Saudi Arabia’s innovative spirit, while its versatility ensures effective communication. This font enhances the brand identity, aligning with the Kingdom Tower-inspired logo and reinforcing Realm’s clarity and impact.
Custom Arabic font & supporting text
Realm’s branding features a custom Arabic font that complements the “Realm” identity while ensuring consistency across languages. This bespoke font aligns with the overall aesthetic, retaining the brand’s unique character. The supporting font, Noto Sans Arabic, enhances clarity and professionalism, facilitating effective communication. The logo and text have been repositioned for right-to-left reading, adhering to Arabic typographic norms. This integration ensures a strong visual identity across both Latin and Arabic scripts, reinforcing Realm’s commitment to a cohesive brand presence in Saudi Arabia’s diverse linguistic landscape.
2D, 3D marketing production
In our collaboration with Realm, we are dedicated to producing impactful 2D and 3D marketing content that positions the company for growth upon its establishment. We are not only strategizing the company’s formulation but also developing an effective marketing plan tailored to its unique goals. This approach ensures that Realm is equipped with top-tier marketing materials that resonate with its target audience, establishing a strong brand presence in the technology recruitment sector. Through continuous partnership, we aim to elevate Realm’s visibility and success in a competitive landscape.
“The Bamburai team went above and beyond to understand our brief, which changed several times. They navigated these road bumps and delivered on time and on budget. I would recommend their services to anyone.
Realm brand and marketing production, beyond the digital realm.
Measurable results
1.1m USD raised
Raised $12 million from two venture capital (VC) firms and BCG.
