A Trail of Achievements: BFI Finance Leads the Way in 2024

In a remarkable display of industry leadership, BFI Finance Indonesia Tbk kicked off the second quarter of 2024 with impressive recognition at the 13th Infobank Digital Brand Recognition Awards, held at Shangri-La Jakarta. This prestigious event, organized by the Infobank Media Group, celebrates brands that have successfully navigated the challenges of the digital era, and BFI Finance once again demonstrated its exceptional ability to maintain and grow its digital brand presence.



The company earned three major awards, reinforcing its standing as a digital powerhouse in the multifinance sector:
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01. Golden Trophy – The Best Multifinance Company in Digital Brand

Awarded for five consecutive years (2020–2024), this trophy recognizes BFI Finance's long-term commitment to digital innovation and its ability to consistently meet customer expectations in a fast-changing marketplace.

02. 2nd Best Multifinance Company Asset Class >Rp10 Trillion
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This award highlights BFI Finance's financial stability and successful growth in managing assets exceeding Rp10 trillion, positioning the company among the top players in the industry.

03. 2nd Highest Digital Index Multifinance Company
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BFI Finance's focus on customer experience and its investment in digital tools earned them this accolade, which recognizes their efforts to engage customers through innovative digital channels.

Our Design Contributions: Empowering Digital Transformation

At Bamburai, we were entrusted with the task of creating an engaging and high-performing digital platform for BFI Finance that could match their strategic business goals.

Here’s how our design solutions contributed to their success:

• UX Design: Our user experience design focused on understanding BFI Finance's target audience, mapping user needs, and reducing friction in the digital experience. We employed data-driven design decisions to improve customer interactions, ensuring smooth navigation and an intuitive layout that drives user engagement.

• Wireframing: Through detailed wireframing, we established the foundation for BFI Finance's digital transformation. This phase allowed us to map out essential touchpoints and ensure a seamless flow for both desktop and mobile users. The clear structure and logical hierarchy of information helped customers easily access services and information.

• UI & Interaction Design: With a modern and cohesive UI, we ensured that BFI Finance’s platform not only looks sleek but also functions flawlessly. Our interaction design work focused on micro-interactions that enhance usability, providing an intuitive and rewarding experience for users, while reducing complexity in customer transactions.

• Motion Design: To bring the platform to life, we integrated thoughtful motion design elements that guide users through processes without overwhelming them. Motion design helped convey the company’s progressive image, adding an interactive and dynamic element to the user experience.

Achieving Measurable Growth through Design

BFI Finance’s digital transformation is a testament to the impact of user-centric design and our commitment to creating meaningful, measurable results. With our help, they now offer a robust digital platform that not only improves customer satisfaction but also enhances brand loyalty, positioning them for further growth.


These awards reaffirm the importance of investing in design, and we are proud to have been a part of BFI Finance’s success story. From initial wireframes to dynamic interactions, our work helped shape a platform that delivers on both user expectations and business objectives, solidifying BFI Finance’s place at the forefront of the multifinance industry.

BFI Finance’s journey is far from over. With a focus on maintaining its leadership position in the digital world, the company is poised to continue investing in new technologies and improving customer experiences. The digital landscape is ever-evolving, and we are excited to be a continued partner in helping them navigate future challenges and capitalize on new opportunities.