BFI Finance: Driving Growth in Consumer Financing Through Innovative Solutions

BFI Finance recorded new financing exceeding IDR 14.5 trillion in the third quarter of 2023. This achievement represents a 5.3% year-over-year increase and a 4.3% rise compared to the previous quarter, contributing to an impressive growth valuation of 20.8%, bringing the company's total assets to IDR 20 trillion (approximately USD 650 million). This highlights BFI Finance's adaptability and strength in a competitive market.

The Impact: Transforming the Financing Landscape

BFI Finance’s strategic focus on the four-wheeled vehicle refinancing segment has proven successful, contributing 58.3% of total revenue. This emphasis has driven a 20.8% growth in assets, bringing the total to IDR 20 trillion. Furthermore, the company maintained a gross non-performing financing (NPF) ratio of 2.02% and net NPF at 0.36%, underscoring their effective risk management.

Key statistics that reflect BFI’s impact include:

Our Design Contributions

At Bamburai, we concentrated on enhancing BFI Finance’s brand identity to communicate their innovative financing solutions effectively. Our efforts included:

• Digital Strategy: We developed a cohesive digital strategy that aligns with BFI’s objectives, positioning them as a forward-thinking leader in the consumer finance market.


• User-Centric Design: Through user research and iterative design processes, we crafted intuitive digital experiences that resonate with BFI’s audience, enhancing customer engagement and satisfaction.


• Marketing Production: Our team produced impactful marketing materials that highlighted BFI’s core offerings, showcasing their commitment to innovation and excellence in financing solutions.

The Future of Consumer Financing with BFI

BFI Finance is committed to continuing its growth trajectory by leveraging innovative financing solutions and a customer-centric approach. With their impressive new financing achievements and strategic focus on growth, BFI Finance is poised to further enhance its market position in the multifinance sector.

We are proud to have contributed to BFI Finance’s journey and look forward to witnessing their continued success. Together, we have not only crafted a strong brand but also delivered results that support their mission to transform consumer financing.